SIRHA BAKE & SNACK

Sirha Europain, the trade show for bakery, pastry, and snacking, is completing its transformation and becoming Sirha Bake & Snack. To support this new chapter, GL events and Ekip have reached an agreement and created a new company, in which the event industry leader holds a majority stake. Join us from Sunday, January 18 to Wednesday, January 21, 2026, for this new edition dedicated to bakery, pastry, and snacking professionals. A new era for the “French Bakery”!

Sirha Bake & Snack continues to lead market trends by closely tracking the evolution of consumer habits and industry practices. With a sharper sector-based approach, the show highlights key developments across bakery, snacking, and sweet goods. This edition marks a new step forward with the launch of Coffee & Bakery — a dedicated area reflecting the growing synergy between coffee culture and bakery offerings. A must-attend event to stay ahead of tomorrow’s food trends. 

Exhibitors list!